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YAKIMA - PASCO - RCHLND - KNNWCK · DMA 810

Explore ZIP codes in the YAKIMA - PASCO - RCHLND - KNNWCK TV market — covering OR, WA — 71 ZIP codes — 767,123 residents. Population, income, and housing at a glance.

DMA code
810
ZIP codes
71
Population
767,123
States
OR, WA
Median household income (avg.)
$76,139
Average home value
$313,539
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Where is the YAKIMA - PASCO - RCHLND - KNNWCK market?

YAKIMA - PASCO - RCHLND - KNNWCK (DMA 810) groups 71 indexable ZIP codes on US5 across OR and WA, with a combined ZIP-area population of about 767,123.

Larger population clusters inside this TV market include Pasco, WA, Yakima, WA, Kennewick, WA, Richland, WA, and Walla Walla, WA. Open any ZIP below for full demographics, housing, schools, and nearby services.

The most populous ZIP currently listed for this market is 99301 (about 86,467 residents).

Income and housing in YAKIMA - PASCO - RCHLND - KNNWCK

Across ZIPs with income data in YAKIMA - PASCO - RCHLND - KNNWCK, the average median household income is about $76,139 — about even with the U.S. median ($75,149).

Average median home value across those ZIPs is about $313,539.

On this page’s income ranking, ZIP 99330 is near the top at about $135,648.

What is a Designated Market Area (DMA)?

A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 810 for YAKIMA - PASCO - RCHLND - KNNWCK.

DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.

How to use this YAKIMA - PASCO - RCHLND - KNNWCK page

US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.

This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.

ZIP codes in YAKIMA - PASCO - RCHLND - KNNWCK

ZIP City County State Population Income Home value
99301 Pasco Franklin County WA 86,467 $82,517 $353,300
99336 Kennewick Benton County WA 51,180 $63,308 $292,300
98902 Yakima Yakima County WA 45,377 $60,050 $237,700
99362 Walla Walla Walla Walla County WA 42,794 $70,660 $398,000
98908 Yakima Yakima County WA 37,921 $80,266 $356,900
99352 Richland Benton County WA 36,641 $96,875 $442,100
99337 Finley Benton County WA 33,080 $90,227 $356,700
98901 Terrace Heights Yakima County WA 32,080 $56,429 $268,100
98926 Ellensburg Kittitas County WA 31,883 $66,826 $425,600
97838 Hermiston Umatilla County OR 27,979 $76,032 $274,400
99354 Richland Benton County WA 25,577 $88,601 $355,400
98944 Sunnyside Benton County WA 24,048 $60,167 $230,100
97801 Tutuilla Umatilla County OR 21,930 $73,308 $277,600
99338 Kennewick Benton County WA 19,235 $116,002 $526,700
98903 Ahtanum Yakima County WA 19,010 $69,188 $265,900
99353 West Richland Benton County WA 18,702 $120,396 $407,600
98942 Selah Yakima County WA 18,564 $83,251 $352,100
98930 Grandview Yakima County WA 15,071 $67,798 $277,600
99350 Prosser Benton County WA 14,278 $74,393 $289,100
98948 Toppenish Yakima County WA 12,960 $67,217 $217,800
98951 Wapato Yakima County WA 12,935 $63,083 $214,000
97862 Umapine Umatilla County OR 12,538 $54,013 $225,400
99324 College Place Walla Walla County WA 10,171 $64,485 $338,600
99320 West Richland Benton County WA 10,157 $84,494 $300,300
98936 Moxee Yakima County WA 8,898 $95,625 $325,400
97882 Umatilla Umatilla County OR 8,043 $60,474 $192,100
98922 Cle Elum Kittitas County WA 7,915 $72,962 $624,800
98909 — — — 7,093 $61,149 $175,800
98953 Zillah Yakima County WA 6,815 $82,689 $362,800
99302 — — — 6,401 $84,714 $301,800
99326 Connell Franklin County WA 5,875 $71,548 $262,800
98932 Granger Yakima County WA 5,742 $68,726 $230,300
98937 Cliffdell Yakima County WA 4,701 $63,646 $343,300
98935 Grandview Yakima County WA 4,481 $63,775 $196,100
99323 Burbank Walla Walla County WA 4,198 $86,597 $358,600
99343 Basin City Franklin County WA 3,236 $72,400 $244,500
98947 Tieton Yakima County WA 3,146 $66,711 $240,200
98907 — — — 2,813 $36,688 $220,300
97875 Stanfield Umatilla County OR 2,522 $67,679 $204,300
99361 Waitsburg Walla Walla County WA 1,800 $91,742 $290,500
98952 White Swan Yakima County WA 1,735 $56,957 $111,000
99348 Prescott Walla Walla County WA 1,733 $76,431 $204,300
98938 Sunnyside Yakima County WA 1,678 $45,846 $174,100
97868 McKay Umatilla County OR 1,531 $95,893 $190,300
97813 Athena Umatilla County OR 1,366 $73,688 $217,200
99360 Touchet Walla Walla County WA 1,299 $83,214 $492,300
98933 Harrah Yakima County WA 1,276 $70,000 $225,400
98925 Easton Kittitas County WA 1,240 $115,755 $782,500
97886 Weston Umatilla County OR 1,185 $90,288 $235,600
97826 Echo Umatilla County OR 1,154 $58,676 $410,300
99330 Mesa Franklin County WA 1,104 $135,648 $292,100
98923 Cowiche Yakima County WA 1,027 $45,409 $228,300
98941 Roslyn Kittitas County WA 884 $82,386 $464,100
97810 Adams Umatilla County OR 826 $69,688 $261,900
98934 Kittitas Kittitas County WA 803 $59,250 $283,000
98943 South Cle Elum Kittitas County WA 707 $60,268 $375,000
97835 Helix Umatilla County OR 545 $126,667 $236,100
98940 Ronald Kittitas County WA 461 $122,801 $491,000
98068 Snoqualmie Pass Kittitas County WA 442 — $760,800
97880 Ukiah Umatilla County OR 367 — —
98946 Thorp Kittitas County WA 303 $120,250 $445,500
99346 — Benton County WA 269 $50,588 $214,700
99335 Kahlotus Franklin County WA 229 $67,000 $184,400
99345 — Benton County WA 169 $111,250 $422,200
97859 Meacham Umatilla County OR 136 $60,417 $250,000
99363 Wallula Walla Walla County WA 127 $62,857 $207,100
99329 Dixie Walla Walla County WA 122 — $277,500
98939 Parker Yakima County WA 90 $31,094 —
98950 Vantage Kittitas County WA 58 — —
98921 Buena Yakima County WA — — —
98929 — — — — — —

Frequently asked questions

What is DMA 810?

YAKIMA - PASCO - RCHLND - KNNWCK (DMA 810) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in OR and WA, covering about 767,123 combined ZIP-area residents across 71 codes.

How many ZIP codes are in the YAKIMA - PASCO - RCHLND - KNNWCK DMA?

US5 currently lists 71 indexable ZIP codes for DMA 810 (YAKIMA - PASCO - RCHLND - KNNWCK). Counts can change as geography publishes update.

What is the average income in the YAKIMA - PASCO - RCHLND - KNNWCK market?

The average of ZIP median household incomes in YAKIMA - PASCO - RCHLND - KNNWCK is about $76,139 (about even with the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.

Is a DMA the same as a metro area or area code?

No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.

How does US5 map ZIPs to DMA 810?

US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.

What cities are in the YAKIMA - PASCO - RCHLND - KNNWCK DMA?

Larger population clusters on US5 for YAKIMA - PASCO - RCHLND - KNNWCK include Pasco, WA, Yakima, WA, Kennewick, WA, Richland, WA, and Walla Walla, WA. Open linked ZIP pages for neighborhood-level demographics.