DMA code
627
WICHITA FALLS & LAWTON · DMA 627
Explore ZIP codes in the WICHITA FALLS & LAWTON TV market — covering OK, TX — 94 ZIP codes — 431,642 residents. Population, income, and housing at a glance.
ZIP codes
94
Population
431,642
States
OK, TX
Median household income (avg.)
$64,839
Average home value
$130,577
Where is the WICHITA FALLS & LAWTON market?
WICHITA FALLS & LAWTON (DMA 627) groups 94 indexable ZIP codes on US5 across OK and TX, with a combined ZIP-area population of about 431,642.
Larger population clusters inside this TV market include Wichita Falls, TX, Lawton, OK, Duncan, OK, Altus, OK, and Iowa Park, TX. Open any ZIP below for full demographics, housing, schools, and nearby services.
The most populous ZIP currently listed for this market is 73505 (about 47,822 residents).
Income and housing in WICHITA FALLS & LAWTON
Across ZIPs with income data in WICHITA FALLS & LAWTON, the average median household income is about $64,839 — about 14% below the U.S. median ($75,149).
Average median home value across those ZIPs is about $130,577.
On this page’s income ranking, ZIP 73549 is near the top at about $185,234.
What is a Designated Market Area (DMA)?
A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 627 for WICHITA FALLS & LAWTON.
DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.
How to use this WICHITA FALLS & LAWTON page
US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.
This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.
ZIP codes in WICHITA FALLS & LAWTON
Frequently asked questions
What is DMA 627?
WICHITA FALLS & LAWTON (DMA 627) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in OK and TX, covering about 431,642 combined ZIP-area residents across 94 codes.
How many ZIP codes are in the WICHITA FALLS & LAWTON DMA?
US5 currently lists 94 indexable ZIP codes for DMA 627 (WICHITA FALLS & LAWTON). Counts can change as geography publishes update.
What is the average income in the WICHITA FALLS & LAWTON market?
The average of ZIP median household incomes in WICHITA FALLS & LAWTON is about $64,839 (about 14% below the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.
Is a DMA the same as a metro area or area code?
No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.
How does US5 map ZIPs to DMA 627?
US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.
What cities are in the WICHITA FALLS & LAWTON DMA?
Larger population clusters on US5 for WICHITA FALLS & LAWTON include Wichita Falls, TX, Lawton, OK, Duncan, OK, Altus, OK, and Iowa Park, TX. Open linked ZIP pages for neighborhood-level demographics.