DMA code
648
CHAMPAIGN & SPRNGFLD - DECATUR · DMA 648
Explore ZIP codes in the CHAMPAIGN & SPRNGFLD - DECATUR TV market — covering IL — 263 ZIP codes — 963,863 residents. Population, income, and housing at a glance.
ZIP codes
263
Population
963,863
States
IL
Median household income (avg.)
$72,495
Average home value
$139,045
Where is the CHAMPAIGN & SPRNGFLD - DECATUR market?
CHAMPAIGN & SPRNGFLD - DECATUR (DMA 648) groups 263 indexable ZIP codes on US5 across IL, with a combined ZIP-area population of about 963,863.
Larger population clusters inside this TV market include Springfield, IL, Champaign, IL, Decatur, IL, Urbana, IL, and Danville, IL. Open any ZIP below for full demographics, housing, schools, and nearby services.
The most populous ZIP currently listed for this market is 62704 (about 39,597 residents).
Income and housing in CHAMPAIGN & SPRNGFLD - DECATUR
Across ZIPs with income data in CHAMPAIGN & SPRNGFLD - DECATUR, the average median household income is about $72,495 — about 4% below the U.S. median ($75,149).
Average median home value across those ZIPs is about $139,045.
On this page’s income ranking, ZIP 60932 is near the top at about $238,281.
What is a Designated Market Area (DMA)?
A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 648 for CHAMPAIGN & SPRNGFLD - DECATUR.
DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.
How to use this CHAMPAIGN & SPRNGFLD - DECATUR page
US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.
This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.
ZIP codes in CHAMPAIGN & SPRNGFLD - DECATUR
Frequently asked questions
What is DMA 648?
CHAMPAIGN & SPRNGFLD - DECATUR (DMA 648) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in IL, covering about 963,863 combined ZIP-area residents across 263 codes.
How many ZIP codes are in the CHAMPAIGN & SPRNGFLD - DECATUR DMA?
US5 currently lists 263 indexable ZIP codes for DMA 648 (CHAMPAIGN & SPRNGFLD - DECATUR). Counts can change as geography publishes update.
What is the average income in the CHAMPAIGN & SPRNGFLD - DECATUR market?
The average of ZIP median household incomes in CHAMPAIGN & SPRNGFLD - DECATUR is about $72,495 (about 4% below the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.
Is a DMA the same as a metro area or area code?
No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.
How does US5 map ZIPs to DMA 648?
US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.
What cities are in the CHAMPAIGN & SPRNGFLD - DECATUR DMA?
Larger population clusters on US5 for CHAMPAIGN & SPRNGFLD - DECATUR include Springfield, IL, Champaign, IL, Decatur, IL, Urbana, IL, and Danville, IL. Open linked ZIP pages for neighborhood-level demographics.