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OMAHA · DMA 652

Explore ZIP codes in the OMAHA TV market — covering IA, MO, NE — 249 ZIP codes — 1,211,516 residents. Population, income, and housing at a glance.

DMA code
652
ZIP codes
249
Population
1,211,516
States
IA, MO, NE
Median household income (avg.)
$78,477
Average home value
$187,267
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Where is the OMAHA market?

OMAHA (DMA 652) groups 249 indexable ZIP codes on US5 across IA, MO, and NE, with a combined ZIP-area population of about 1,211,516.

Larger population clusters inside this TV market include Omaha, NE, Bellevue, NE, Council Bluffs, IA, Papillion, NE, and Fremont, NE. Open any ZIP below for full demographics, housing, schools, and nearby services.

The most populous ZIP currently listed for this market is 51503 (about 37,411 residents).

Income and housing in OMAHA

Across ZIPs with income data in OMAHA, the average median household income is about $78,477 — about 4% above the U.S. median ($75,149).

Average median home value across those ZIPs is about $187,267.

On this page’s income ranking, ZIP 68413 is near the top at about $142,500.

What is a Designated Market Area (DMA)?

A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 652 for OMAHA.

DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.

How to use this OMAHA page

US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.

This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.

ZIP codes in OMAHA

ZIP City County State Population Income Home value
50864 Villisca Montgomery County IA 1,627 $63,657 $98,600
51652 Sidney Fremont County IA 1,551 $81,600 $140,900
51640 Hamburg Fremont County IA 1,445 $62,241 $120,400
68057 Scribner Dodge County NE 1,435 $77,563 $145,200
51454 Manilla Crawford County IA 1,399 $99,044 $139,200
51653 Tabor Fremont County IA 1,390 $71,417 $213,200
68065 Valparaiso Saunders County NE 1,292 $101,667 $281,300
51638 Essex Page County IA 1,278 $61,154 $115,700
50020 Anita Cass County IA 1,277 $67,125 $121,400
68038 Lyons Burt County NE 1,267 $48,199 $114,800
68349 Elmwood Cass County NE 1,247 $75,990 $222,000
68015 Cedar Bluffs Saunders County NE 1,232 $90,536 $177,300
68629 Clarkson Colfax County NE 1,211 $78,625 $103,500
68418 Palmyra Otoe County NE 1,201 $83,365 $198,500
51461 Schleswig Crawford County IA 1,150 $71,573 $159,100
68443 Sterling Johnson County NE 1,146 $71,250 $181,500
51570 Shelby Shelby County IA 1,131 $69,286 $188,200
68376 Humboldt Richardson County NE 1,127 $60,625 $93,000
64446 Fairfax Atchison County MO 1,085 $56,563 $102,000
51573 Stanton Montgomery County IA 1,069 $86,111 $113,000
68643 Leigh Platte County NE 1,055 $87,534 $140,000
68421 Peru Nemaha County NE 1,019 $57,838 $97,500
51553 Minden Pottawattamie County IA 1,007 $88,750 $207,000
68633 Dodge Dodge County NE 1,005 $82,660 $198,600
68004 Bancroft Cuming County NE 993 $60,515 $115,300
68641 Howells Colfax County NE 986 $71,726 $121,100
51525 Carson Pottawattamie County IA 977 $79,034 $192,900
68070 Weston Saunders County NE 963 $93,750 $227,800
51531 Elk Horn Shelby County IA 943 $58,929 $132,300
68366 Greenwood Cass County NE 943 $100,000 $206,800
68041 Mead Saunders County NE 939 $70,263 $223,500
68716 Beemer Cuming County NE 926 $65,500 $106,000
51639 Farragut Fremont County IA 884 $91,250 $136,800
68407 Murdock Cass County NE 863 $101,087 $309,100
51571 Silver City Mills County IA 858 $92,778 $225,000
68455 Union Cass County NE 844 $103,281 $308,500
51544 Lewis Cass County IA 843 $48,750 $84,500
51533 Emerson Montgomery County IA 828 $62,727 $133,500
51542 — Pottawattamie County IA 824 $112,898 $362,400
68029 Herman Washington County NE 814 $79,318 $147,000
51557 Mondamin Harrison County IA 788 $75,221 $160,900
51439 Charter Oak Crawford County IA 785 $59,231 $86,300
68113 Offutt AFB Sarpy County NE 774 $56,429 —
50853 Massena Cass County IA 773 $71,250 $210,700
68644 Lindsay Platte County NE 771 $75,500 $232,000
68010 Boys Town Douglas County NE 763 $72,000 —
68182 Omaha Douglas County NE 759 — —
68044 Nickerson Dodge County NE 741 $101,875 $78,000
51561 Pacific Junction Mills County IA 716 $89,665 $381,800
68378 Johnson Nemaha County NE 713 $72,708 $169,000
51530 Earling Shelby County IA 710 $53,750 $150,700
51563 Persia Harrison County IA 708 $68,333 $209,000
68647 Monroe Platte County NE 695 $100,142 $205,800
68634 Duncan Platte County NE 688 $63,929 $144,700
68409 Murray Cass County NE 656 $88,636 $222,700
68020 Decatur Burt County NE 655 $51,250 $86,400
51465 Vail Crawford County IA 645 $70,000 $119,900
68454 Unadilla Otoe County NE 641 $80,833 $179,000
51532 Elliott Montgomery County IA 629 $67,174 $91,400
51467 Westside Crawford County IA 623 $65,000 $175,400
68018 Colon Saunders County NE 620 $112,679 $190,000
68653 Platte Center Platte County NE 620 $88,529 $185,000
68050 Prague Saunders County NE 618 $85,313 $150,000
68034 Kennard Washington County NE 612 $99,293 $217,700
51528 Buck Grove Crawford County IA 604 $69,000 $135,400
51562 Panama Shelby County IA 590 $61,250 $158,000
68329 Cook Johnson County NE 589 $76,429 $126,900
51448 Kiron Crawford County IA 547 $54,688 $114,000
68457 Verdon Richardson County NE 527 $84,583 $87,900
51564 Pisgah Harrison County IA 512 $71,484 $108,100
68346 Dunbar Otoe County NE 508 $87,500 $115,600
51536 Hancock Pottawattamie County IA 504 $96,250 $152,700
51636 Coin Page County IA 497 $61,932 $86,500
51548 McClelland Pottawattamie County IA 494 $112,917 $219,000
51441 Deloit Crawford County IA 487 $53,125 $97,400
51565 Portsmouth Shelby County IA 482 $96,667 $117,300
68413 Nehawka Cass County NE 477 $142,500 $292,900
68344 Douglas Otoe County NE 472 $86,442 $167,900
50843 Cumberland Cass County IA 462 $48,438 $81,700
68019 Craig Burt County NE 441 $50,625 $135,200
51446 Irwin Shelby County IA 437 $61,750 $94,200
51649 Randolph Fremont County IA 416 $90,781 $175,900
68016 Cedar Creek Cass County NE 415 $115,781 $375,000
68304 Alvo Cass County NE 412 $79,821 $307,100
51645 Imogene Fremont County IA 407 — $117,600
68321 Brownville Nemaha County NE 404 $108,750 $293,800
51541 Henderson Mills County IA 402 $84,167 $156,300
68337 Dawson Richardson County NE 401 $58,750 $77,500
68307 Avoca Cass County NE 391 $70,714 $170,600
68040 Malmo Saunders County NE 366 — $265,400
68348 Elk Creek Johnson County NE 366 $68,789 —
68058 South Bend Cass County NE 352 $129,479 $473,300
51527 Defiance Shelby County IA 346 $63,155 $115,300
68664 Snyder Dodge County NE 345 $80,625 $90,500
68631 Creston Platte County NE 344 $61,875 $213,100
68320 Brock Nemaha County NE 340 $52,417 $94,200
51631 Braddyville Page County IA 331 $45,000 $123,800
68417 Otoe Otoe County NE 319 $39,688 —
51654 Thurman Fremont County IA 301 $76,736 $227,500
68033 Ithaca Saunders County NE 296 $71,429 $187,500

Frequently asked questions

What is DMA 652?

OMAHA (DMA 652) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in IA, MO, and NE, covering about 1,211,516 combined ZIP-area residents across 249 codes.

How many ZIP codes are in the OMAHA DMA?

US5 currently lists 249 indexable ZIP codes for DMA 652 (OMAHA). Counts can change as geography publishes update.

What is the average income in the OMAHA market?

The average of ZIP median household incomes in OMAHA is about $78,477 (about 4% above the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.

Is a DMA the same as a metro area or area code?

No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.

How does US5 map ZIPs to DMA 652?

US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.

What cities are in the OMAHA DMA?

Larger population clusters on US5 for OMAHA include Omaha, NE, Bellevue, NE, Council Bluffs, IA, Papillion, NE, and Fremont, NE. Open linked ZIP pages for neighborhood-level demographics.