DMA code
662
ABILENE - SWEETWATER · DMA 662
Explore ZIP codes in the ABILENE - SWEETWATER TV market — covering TX — 96 ZIP codes — 332,657 residents. Population, income, and housing at a glance.
ZIP codes
96
Population
332,657
States
TX
Median household income (avg.)
$63,165
Average home value
$126,375
Where is the ABILENE - SWEETWATER market?
ABILENE - SWEETWATER (DMA 662) groups 96 indexable ZIP codes on US5 across TX, with a combined ZIP-area population of about 332,657.
Larger population clusters inside this TV market include Abilene, TX, Brownwood, TX, Snyder, TX, Sweetwater, TX, and Breckenridge, TX. Open any ZIP below for full demographics, housing, schools, and nearby services.
The most populous ZIP currently listed for this market is 79606 (about 29,428 residents).
Income and housing in ABILENE - SWEETWATER
Across ZIPs with income data in ABILENE - SWEETWATER, the average median household income is about $63,165 — about 16% below the U.S. median ($75,149).
Average median home value across those ZIPs is about $126,375.
On this page’s income ranking, ZIP 79519 is near the top at about $157,548.
What is a Designated Market Area (DMA)?
A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 662 for ABILENE - SWEETWATER.
DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.
How to use this ABILENE - SWEETWATER page
US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.
This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.
ZIP codes in ABILENE - SWEETWATER
Frequently asked questions
What is DMA 662?
ABILENE - SWEETWATER (DMA 662) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in TX, covering about 332,657 combined ZIP-area residents across 96 codes.
How many ZIP codes are in the ABILENE - SWEETWATER DMA?
US5 currently lists 96 indexable ZIP codes for DMA 662 (ABILENE - SWEETWATER). Counts can change as geography publishes update.
What is the average income in the ABILENE - SWEETWATER market?
The average of ZIP median household incomes in ABILENE - SWEETWATER is about $63,165 (about 16% below the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.
Is a DMA the same as a metro area or area code?
No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.
How does US5 map ZIPs to DMA 662?
US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.
What cities are in the ABILENE - SWEETWATER DMA?
Larger population clusters on US5 for ABILENE - SWEETWATER include Abilene, TX, Brownwood, TX, Snyder, TX, Sweetwater, TX, and Breckenridge, TX. Open linked ZIP pages for neighborhood-level demographics.