DMA code
686
MOBILE - PENSACOLA (FT WALT) · DMA 686
Explore ZIP codes in the MOBILE - PENSACOLA (FT WALT) TV market — covering AL, FL, MS — 177 ZIP codes — 1,605,874 residents. Population, income, and housing at a glance.
ZIP codes
177
Population
1,605,874
States
AL, FL, MS
Median household income (avg.)
$62,787
Average home value
$207,852
Where is the MOBILE - PENSACOLA (FT WALT) market?
MOBILE - PENSACOLA (FT WALT) (DMA 686) groups 177 indexable ZIP codes on US5 across AL, FL, and MS, with a combined ZIP-area population of about 1,605,874.
Larger population clusters inside this TV market include Mobile, AL, Pensacola, FL, Crestview, FL, Bellview, FL, and Munson, FL. Open any ZIP below for full demographics, housing, schools, and nearby services.
The most populous ZIP currently listed for this market is 36695 (about 52,923 residents).
Income and housing in MOBILE - PENSACOLA (FT WALT)
Across ZIPs with income data in MOBILE - PENSACOLA (FT WALT), the average median household income is about $62,787 — about 16% below the U.S. median ($75,149).
Average median home value across those ZIPs is about $207,852.
On this page’s income ranking, ZIP 36689 is near the top at about $144,889.
What is a Designated Market Area (DMA)?
A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 686 for MOBILE - PENSACOLA (FT WALT).
DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.
How to use this MOBILE - PENSACOLA (FT WALT) page
US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.
This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.
ZIP codes in MOBILE - PENSACOLA (FT WALT)
| ZIP | City | County | State | Population | Income | Home value |
|---|---|---|---|---|---|---|
| 36695 | Mobile | Mobile County | AL | 52,923 | $75,236 | $234,200 |
| 32526 | Bellview | Escambia County | FL | 43,627 | $71,651 | $230,400 |
| 32566 | Navarre | Santa Rosa County | FL | 43,166 | $99,501 | $361,000 |
| 32514 | Ferry Pass | Escambia County | FL | 43,072 | $66,484 | $241,300 |
| 32571 | Pace | Santa Rosa County | FL | 41,188 | $89,137 | $281,600 |
| 36535 | Foley | Baldwin County | AL | 38,401 | $67,013 | $250,800 |
| 36608 | Mobile | Mobile County | AL | 37,599 | $64,372 | $234,400 |
| 36532 | Fairhope | Baldwin County | AL | 37,121 | $86,026 | $395,300 |
| 32570 | Munson | Santa Rosa County | FL | 35,751 | $73,615 | $240,800 |
| 32547 | Wright | Okaloosa County | FL | 35,522 | $67,822 | $299,400 |
| 32506 | Myrtle Grove | Escambia County | FL | 35,202 | $59,978 | $200,500 |
| 36526 | Daphne | Baldwin County | AL | 34,552 | $90,733 | $311,000 |
| 32578 | Niceville | Okaloosa County | FL | 33,948 | $105,858 | $414,900 |
| 32539 | Crestview | Okaloosa County | FL | 33,150 | $72,521 | $272,300 |
| 32503 | Pensacola | Escambia County | FL | 32,975 | $67,654 | $270,500 |
| 32507 | Warrington | Escambia County | FL | 32,752 | $69,802 | $267,100 |
| 32533 | Gonzalez | Escambia County | FL | 31,633 | $85,459 | $262,500 |
| 32583 | East Milton | Santa Rosa County | FL | 31,415 | $84,957 | $229,700 |
| 32563 | Midway | Santa Rosa County | FL | 29,672 | $97,139 | $362,500 |
| 32505 | Brent | Escambia County | FL | 27,543 | $41,039 | $120,300 |
| 36605 | Mobile | Mobile County | AL | 25,628 | $45,064 | $97,800 |
| 32536 | Crestview | Okaloosa County | FL | 24,859 | $82,643 | $280,300 |
| 36609 | Mobile | Mobile County | AL | 24,091 | $49,724 | $201,800 |
| 36582 | Mobile | Mobile County | AL | 23,805 | $61,498 | $170,400 |
| 32548 | Fort Walton Beach | Okaloosa County | FL | 23,209 | $63,857 | $291,000 |
| 36575 | Semmes | Mobile County | AL | 22,444 | $69,381 | $193,600 |
| 32504 | Pensacola | Escambia County | FL | 22,125 | $74,067 | $242,400 |
| 36527 | Spanish Fort | Baldwin County | AL | 21,160 | $112,672 | $348,200 |
| 36507 | Bay Minette | Baldwin County | AL | 20,350 | $47,919 | $160,800 |
| 36606 | Mobile | Mobile County | AL | 19,189 | $49,561 | $141,300 |
| 32541 | Destin | Okaloosa County | FL | 18,632 | $93,004 | $498,600 |
| 36693 | Mobile | Mobile County | AL | 18,257 | $69,580 | $199,000 |
| 36618 | Mobile | Mobile County | AL | 17,438 | $59,075 | $155,500 |
| 36542 | Gulf Shores | Baldwin County | AL | 17,335 | $74,861 | $366,600 |
| 36571 | Saraland | Mobile County | AL | 17,037 | $61,574 | $210,100 |
| 36541 | Grand Bay | Mobile County | AL | 16,353 | $76,622 | $164,200 |
| 36426 | Brewton | Escambia County | AL | 16,049 | $50,065 | $124,700 |
| 36502 | Atmore | Escambia County | AL | 16,008 | $41,136 | $129,400 |
| 32534 | Ensley | Escambia County | FL | 15,879 | $59,013 | $192,500 |
| 36567 | Robertsdale | Baldwin County | AL | 15,407 | $59,763 | $220,400 |
| 36619 | Tillmans Corner | Mobile County | AL | 14,550 | $60,939 | $172,300 |
| 36551 | Loxley | Baldwin County | AL | 12,915 | $68,625 | $236,900 |
| 32569 | Mary Esther | Okaloosa County | FL | 12,643 | $73,762 | $296,400 |
| 36613 | Prichard | Mobile County | AL | 12,082 | $49,317 | $145,100 |
| 36587 | — | Mobile County | AL | 12,039 | $69,352 | $142,200 |
| 36617 | Mobile | Mobile County | AL | 11,952 | $39,922 | $75,800 |
| 36544 | Bayou La Batre | Mobile County | AL | 10,800 | $56,405 | $116,400 |
| 32579 | Lake Lorraine | Okaloosa County | FL | 10,775 | $98,014 | $430,400 |
| 32501 | Pensacola | Escambia County | FL | 10,721 | $39,127 | $277,500 |
| 36610 | Prichard | Mobile County | AL | 9,692 | $27,098 | $56,400 |
| 36460 | Monroeville | Monroe County | AL | 9,583 | $35,000 | $119,600 |
| 36561 | Orange Beach | Baldwin County | AL | 9,275 | $89,432 | $529,100 |
| 32561 | Gulf Breeze | Escambia County | FL | 9,254 | $119,042 | $576,100 |
| 36604 | Mobile | Mobile County | AL | 9,050 | $60,750 | $236,700 |
| 36545 | Jackson | Clarke County | AL | 8,596 | $49,338 | $141,200 |
| 39451 | Leakesville | Greene County | MS | 7,957 | $51,685 | $111,300 |
| 36536 | — | — | — | 7,951 | $58,542 | $249,800 |
| 36603 | Mobile | Mobile County | AL | 7,805 | $27,083 | $107,400 |
| 36401 | Evergreen | Conecuh County | AL | 7,493 | $41,135 | $102,500 |
| 32531 | Munson | Okaloosa County | FL | 7,445 | $81,313 | $291,700 |
| 32588 | — | — | — | 7,317 | $121,652 | $571,400 |
| 32572 | — | — | — | 7,286 | $73,832 | $311,000 |
| 36580 | Summerdale | Baldwin County | AL | 7,025 | $59,138 | $238,000 |
| 36522 | Citronelle | Mobile County | AL | 6,892 | $48,961 | $151,500 |
| 36530 | Elberta | Baldwin County | AL | 6,824 | $59,252 | $251,900 |
| 36572 | Satsuma | Mobile County | AL | 6,816 | $93,810 | $201,100 |
| 32562 | — | — | — | 6,519 | $108,575 | $484,800 |
| 36611 | Chickasaw | Mobile County | AL | 6,367 | $42,854 | $110,300 |
| 32560 | — | — | — | 6,212 | $85,232 | $239,600 |
| 36549 | Lillian | Baldwin County | AL | 6,152 | $65,759 | $198,000 |
| 36784 | Putnam | Clarke County | AL | 6,104 | $51,442 | $122,200 |
| 36521 | Chunchula | Mobile County | AL | 6,060 | $69,360 | $168,700 |
| 36577 | — | — | — | 5,905 | $116,429 | $290,100 |
| 32535 | Century | Escambia County | FL | 5,880 | $40,318 | $124,700 |
| 32524 | — | — | — | 5,771 | $75,641 | $210,900 |
| 32565 | Chumuckla | Santa Rosa County | FL | 5,653 | $76,838 | $214,700 |
| 36607 | Mobile | Mobile County | AL | 5,529 | $40,681 | $125,000 |
| 36445 | Frisco City | Monroe County | AL | 5,111 | $37,305 | $107,900 |
| 32508 | Pensacola Station | Escambia County | FL | 4,993 | $65,000 | — |
| 36576 | Silverhill | Baldwin County | AL | 4,964 | $78,227 | $235,600 |
| 32577 | Molino | Escambia County | FL | 4,881 | $62,071 | $226,800 |
| 32567 | Laurel Hill | Okaloosa County | FL | 4,820 | $66,215 | $231,000 |
| 36685 | — | — | — | 4,704 | $73,582 | $219,200 |
| 36533 | — | — | — | 4,644 | $65,900 | $469,400 |
| 36558 | Millry | Washington County | AL | 4,503 | $59,420 | $142,600 |
| 36590 | — | — | — | 4,459 | $79,700 | $303,000 |
| 36616 | — | — | — | 4,332 | $41,499 | $177,900 |
| 32516 | — | — | — | 4,325 | $42,000 | $137,400 |
| 32549 | — | — | — | 4,316 | $81,313 | $292,300 |
| 36451 | Grove Hill | Clarke County | AL | 4,266 | $48,849 | $130,800 |
| 32580 | Valparaiso | Okaloosa County | FL | 4,117 | $85,385 | $348,600 |
| 32502 | Pensacola | Escambia County | FL | 3,991 | $67,548 | $229,000 |
| 32542 | Valparaiso | Okaloosa County | FL | 3,917 | $69,286 | — |
| 32568 | — | Escambia County | FL | 3,724 | $76,208 | $222,000 |
| 36612 | Prichard | Mobile County | AL | 3,558 | $36,777 | $79,500 |
| 36441 | Flomaton | Escambia County | AL | 3,438 | $42,583 | $118,800 |
| 36660 | — | — | — | 3,420 | $48,098 | $76,900 |
| 36553 | Sims Chapel | Washington County | AL | 3,173 | $80,504 | $186,900 |
| 36691 | — | — | — | 3,068 | $38,375 | $112,100 |
| 36560 | Mount Vernon | Mobile County | AL | 3,000 | $43,043 | $111,200 |
Frequently asked questions
What is DMA 686?
MOBILE - PENSACOLA (FT WALT) (DMA 686) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in AL, FL, and MS, covering about 1,605,874 combined ZIP-area residents across 177 codes.
How many ZIP codes are in the MOBILE - PENSACOLA (FT WALT) DMA?
US5 currently lists 177 indexable ZIP codes for DMA 686 (MOBILE - PENSACOLA (FT WALT)). Counts can change as geography publishes update.
What is the average income in the MOBILE - PENSACOLA (FT WALT) market?
The average of ZIP median household incomes in MOBILE - PENSACOLA (FT WALT) is about $62,787 (about 16% below the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.
Is a DMA the same as a metro area or area code?
No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.
How does US5 map ZIPs to DMA 686?
US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.
What cities are in the MOBILE - PENSACOLA (FT WALT) DMA?
Larger population clusters on US5 for MOBILE - PENSACOLA (FT WALT) include Mobile, AL, Pensacola, FL, Crestview, FL, Bellview, FL, and Munson, FL. Open linked ZIP pages for neighborhood-level demographics.