DMA code
717
QUINCY - HANNIBAL - KEOKUK · DMA 717
Explore ZIP codes in the QUINCY - HANNIBAL - KEOKUK TV market — covering IA, IL, MO — 127 ZIP codes — 252,259 residents. Population, income, and housing at a glance.
ZIP codes
127
Population
252,259
States
IA, IL, MO
Median household income (avg.)
$63,894
Average home value
$125,168
Where is the QUINCY - HANNIBAL - KEOKUK market?
QUINCY - HANNIBAL - KEOKUK (DMA 717) groups 127 indexable ZIP codes on US5 across IA, IL, and MO, with a combined ZIP-area population of about 252,259.
Larger population clusters inside this TV market include Quincy, IL, Hannibal, MO, Macomb, IL, Fort Madison, IA, and Keokuk, IA. Open any ZIP below for full demographics, housing, schools, and nearby services.
The most populous ZIP currently listed for this market is 62301 (about 30,987 residents).
Income and housing in QUINCY - HANNIBAL - KEOKUK
Across ZIPs with income data in QUINCY - HANNIBAL - KEOKUK, the average median household income is about $63,894 — about 15% below the U.S. median ($75,149).
Average median home value across those ZIPs is about $125,168.
On this page’s income ranking, ZIP 63471 is near the top at about $128,831.
What is a Designated Market Area (DMA)?
A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 717 for QUINCY - HANNIBAL - KEOKUK.
DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.
How to use this QUINCY - HANNIBAL - KEOKUK page
US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.
This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.
ZIP codes in QUINCY - HANNIBAL - KEOKUK
Frequently asked questions
What is DMA 717?
QUINCY - HANNIBAL - KEOKUK (DMA 717) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in IA, IL, and MO, covering about 252,259 combined ZIP-area residents across 127 codes.
How many ZIP codes are in the QUINCY - HANNIBAL - KEOKUK DMA?
US5 currently lists 127 indexable ZIP codes for DMA 717 (QUINCY - HANNIBAL - KEOKUK). Counts can change as geography publishes update.
What is the average income in the QUINCY - HANNIBAL - KEOKUK market?
The average of ZIP median household incomes in QUINCY - HANNIBAL - KEOKUK is about $63,894 (about 15% below the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.
Is a DMA the same as a metro area or area code?
No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.
How does US5 map ZIPs to DMA 717?
US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.
What cities are in the QUINCY - HANNIBAL - KEOKUK DMA?
Larger population clusters on US5 for QUINCY - HANNIBAL - KEOKUK include Quincy, IL, Hannibal, MO, Macomb, IL, Fort Madison, IA, and Keokuk, IA. Open linked ZIP pages for neighborhood-level demographics.