DMA code
773
GRAND JUNCTION - MONTROSE · DMA 773
Explore ZIP codes in the GRAND JUNCTION - MONTROSE TV market — covering CO — 29 ZIP codes — 204,879 residents. Population, income, and housing at a glance.
ZIP codes
29
Population
204,879
States
CO
Median household income (avg.)
$80,664
Average home value
$399,719
Where is the GRAND JUNCTION - MONTROSE market?
GRAND JUNCTION - MONTROSE (DMA 773) groups 29 indexable ZIP codes on US5 across CO, with a combined ZIP-area population of about 204,879.
Larger population clusters inside this TV market include Grand Junction, CO, Montrose, CO, Fruita, CO, Orchard Mesa, CO, and Redlands, CO. Open any ZIP below for full demographics, housing, schools, and nearby services.
The most populous ZIP currently listed for this market is 81504 (about 31,949 residents).
Income and housing in GRAND JUNCTION - MONTROSE
Across ZIPs with income data in GRAND JUNCTION - MONTROSE, the average median household income is about $80,664 — about 7% above the U.S. median ($75,149).
Average median home value across those ZIPs is about $399,719.
On this page’s income ranking, ZIP 81220 is near the top at about $237,955.
What is a Designated Market Area (DMA)?
A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 773 for GRAND JUNCTION - MONTROSE.
DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.
How to use this GRAND JUNCTION - MONTROSE page
US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.
This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.
ZIP codes in GRAND JUNCTION - MONTROSE
| ZIP | City | County | State | Population | Income | Home value |
|---|---|---|---|---|---|---|
| 81504 | Grand Junction | Mesa County | CO | 31,949 | $67,907 | $290,300 |
| 81501 | Grand Junction | Mesa County | CO | 24,142 | $48,500 | $283,300 |
| 81401 | Montrose | Montrose County | CO | 23,719 | $63,541 | $343,000 |
| 81521 | Fruita | Mesa County | CO | 16,861 | $82,632 | $385,300 |
| 81503 | Orchard Mesa | Mesa County | CO | 16,132 | $71,681 | $307,600 |
| 81507 | Redlands | Mesa County | CO | 16,093 | $106,039 | $491,300 |
| 81520 | Clifton | Mesa County | CO | 13,454 | $50,769 | $228,000 |
| 81505 | Grand Junction | Mesa County | CO | 11,959 | $87,677 | $436,800 |
| 81403 | Montrose | Montrose County | CO | 11,955 | $73,636 | $481,900 |
| 81506 | Grand Junction | Mesa County | CO | 11,840 | $76,464 | $428,000 |
| 81526 | Palisade | Mesa County | CO | 5,397 | $83,316 | $449,300 |
| 81425 | Olathe | Montrose County | CO | 5,139 | $71,824 | $293,500 |
| 81524 | Loma | Mesa County | CO | 2,556 | $109,578 | $718,800 |
| 81402 | — | — | — | 2,487 | $52,788 | $279,400 |
| 81624 | Collbran | Mesa County | CO | 1,487 | $89,900 | $467,300 |
| 81502 | — | — | — | 1,419 | $52,917 | $271,100 |
| 81527 | — | Mesa County | CO | 1,340 | $83,389 | $431,300 |
| 81525 | — | Mesa County | CO | 1,194 | $71,702 | $442,200 |
| 81424 | Nucla | Montrose County | CO | 1,166 | $34,821 | $172,900 |
| 81630 | De Beque | Garfield County | CO | 1,052 | $72,344 | $276,100 |
| 81643 | — | Mesa County | CO | 957 | $125,469 | $581,900 |
| 81523 | — | Mesa County | CO | 839 | $102,830 | $786,100 |
| 81431 | Redvale | San Miguel County | CO | 647 | $87,900 | $270,500 |
| 81422 | Naturita | Montrose County | CO | 520 | $28,021 | $169,000 |
| 81220 | — | Gunnison County | CO | 218 | $237,955 | $637,100 |
| 81646 | — | Mesa County | CO | 207 | $85,577 | $470,700 |
| 81429 | — | Montrose County | CO | 115 | $58,750 | — |
| 81522 | — | Mesa County | CO | 24 | — | — |
| 81411 | — | Montrose County | CO | 11 | — | — |
Frequently asked questions
What is DMA 773?
GRAND JUNCTION - MONTROSE (DMA 773) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in CO, covering about 204,879 combined ZIP-area residents across 29 codes.
How many ZIP codes are in the GRAND JUNCTION - MONTROSE DMA?
US5 currently lists 29 indexable ZIP codes for DMA 773 (GRAND JUNCTION - MONTROSE). Counts can change as geography publishes update.
What is the average income in the GRAND JUNCTION - MONTROSE market?
The average of ZIP median household incomes in GRAND JUNCTION - MONTROSE is about $80,664 (about 7% above the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.
Is a DMA the same as a metro area or area code?
No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.
How does US5 map ZIPs to DMA 773?
US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.
What cities are in the GRAND JUNCTION - MONTROSE DMA?
Larger population clusters on US5 for GRAND JUNCTION - MONTROSE include Grand Junction, CO, Montrose, CO, Fruita, CO, Orchard Mesa, CO, and Redlands, CO. Open linked ZIP pages for neighborhood-level demographics.