DMA code
801
EUGENE · DMA 801
Explore ZIP codes in the EUGENE TV market — covering OR — 77 ZIP codes — 652,988 residents. Population, income, and housing at a glance.
ZIP codes
77
Population
652,988
States
OR
Median household income (avg.)
$67,075
Average home value
$357,442
Where is the EUGENE market?
EUGENE (DMA 801) groups 77 indexable ZIP codes on US5 across OR, with a combined ZIP-area population of about 652,988.
Larger population clusters inside this TV market include Eugene, OR, Springfield, OR, Corvallis, OR, Santa Clara, OR, and Lookingglass, OR. Open any ZIP below for full demographics, housing, schools, and nearby services.
The most populous ZIP currently listed for this market is 97402 (about 54,199 residents).
Income and housing in EUGENE
Across ZIPs with income data in EUGENE, the average median household income is about $67,075 — about 11% below the U.S. median ($75,149).
Average median home value across those ZIPs is about $357,442.
On this page’s income ranking, ZIP 97441 is near the top at about $135,567.
What is a Designated Market Area (DMA)?
A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 801 for EUGENE.
DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.
How to use this EUGENE page
US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.
This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.
ZIP codes in EUGENE
| ZIP | City | County | State | Population | Income | Home value |
|---|---|---|---|---|---|---|
| 97402 | Eugene | Lane County | OR | 54,199 | $55,743 | $330,000 |
| 97401 | Eugene | Lane County | OR | 48,186 | $51,244 | $472,200 |
| 97405 | Eugene | Lane County | OR | 46,870 | $93,136 | $494,000 |
| 97330 | Corvallis | Benton County | OR | 44,464 | $69,127 | $495,700 |
| 97478 | Springfield | Lane County | OR | 39,267 | $79,051 | $361,200 |
| 97477 | Springfield | Lane County | OR | 37,837 | $63,574 | $345,800 |
| 97404 | Santa Clara | Lane County | OR | 33,356 | $80,355 | $397,700 |
| 97471 | Lookingglass | Douglas County | OR | 32,439 | $70,765 | $326,400 |
| 97420 | Coos Bay | Coos County | OR | 27,579 | $61,624 | $282,300 |
| 97333 | Corvallis | Benton County | OR | 23,655 | $64,581 | $482,200 |
| 97470 | Roseburg | Douglas County | OR | 18,951 | $53,875 | $246,500 |
| 97424 | Cottage Grove | Lane County | OR | 18,881 | $71,985 | $349,700 |
| 97439 | Florence | Lane County | OR | 15,643 | $58,576 | $364,600 |
| 97459 | North Bend | Coos County | OR | 15,328 | $79,679 | $349,700 |
| 97408 | Eugene | Lane County | OR | 15,297 | $102,063 | $535,300 |
| 97448 | Junction City | Lane County | OR | 14,629 | $78,244 | $410,500 |
| 97403 | Eugene | Lane County | OR | 14,508 | $47,103 | $550,900 |
| 97479 | Sutherlin | Douglas County | OR | 10,479 | $56,493 | $281,500 |
| 97426 | Creswell | Lane County | OR | 10,384 | $87,533 | $435,100 |
| 97457 | Tri-City | Douglas County | OR | 10,158 | $53,514 | $242,300 |
| 97487 | Veneta | Lane County | OR | 9,546 | $64,973 | $334,300 |
| 97370 | Philomath | Benton County | OR | 9,443 | $87,198 | $424,600 |
| 97411 | Bandon | Coos County | OR | 7,629 | $48,476 | $425,800 |
| 97496 | Winston | Douglas County | OR | 7,557 | $55,776 | $236,700 |
| 97423 | Coquille | Coos County | OR | 5,799 | $57,665 | $266,200 |
| 97467 | Winchester Bay | Douglas County | OR | 5,300 | $58,333 | $224,100 |
| 97458 | Myrtle Point | Coos County | OR | 4,790 | $51,703 | $251,400 |
| 97440 | — | — | — | 4,308 | $37,086 | $449,951 |
| 97462 | Fair Oaks | Douglas County | OR | 4,027 | $65,032 | $377,700 |
| 97463 | Oakridge | Lane County | OR | 3,820 | $36,885 | $241,000 |
| 97331 | Corvallis | Benton County | OR | 3,675 | — | — |
| 97456 | Bellfountain | Benton County | OR | 3,278 | $66,250 | $372,100 |
| 97443 | Glide | Douglas County | OR | 3,122 | $79,914 | $331,600 |
| 97339 | — | — | — | 2,963 | $24,895 | $405,700 |
| 97469 | Riddle | Douglas County | OR | 2,541 | $56,538 | $237,900 |
| 97417 | Days Creek | Douglas County | OR | 2,462 | $46,971 | $218,100 |
| 97437 | Elmira | Lane County | OR | 2,462 | $91,128 | $446,700 |
| 97435 | Drain | Douglas County | OR | 2,383 | $54,679 | $270,800 |
| 97455 | Jasper | Lane County | OR | 2,326 | $113,608 | $620,700 |
| 97449 | Lakeside | Coos County | OR | 2,200 | $55,982 | $293,100 |
| 97431 | Dexter | Lane County | OR | 2,115 | $53,155 | $327,000 |
| 97442 | Glendale | Douglas County | OR | 1,908 | $44,883 | $291,100 |
| 97499 | Yoncalla | Douglas County | OR | 1,836 | $61,071 | $288,300 |
| 97452 | Lowell | Lane County | OR | 1,640 | $92,344 | $345,900 |
| 97495 | Roseburg North | Douglas County | OR | 1,569 | $75,385 | $440,000 |
| 97416 | — | Douglas County | OR | 1,342 | $63,889 | $264,400 |
| 97454 | Marcola | Lane County | OR | 1,284 | $96,488 | $422,200 |
| 97438 | Jasper | Lane County | OR | 1,218 | $100,000 | $450,000 |
| 97466 | Powers | Coos County | OR | 1,152 | $49,940 | $221,300 |
| 97324 | Alsea | Benton County | OR | 1,129 | $65,781 | $324,600 |
| 97492 | Westfir | Lane County | OR | 1,058 | $32,360 | $222,000 |
| 97429 | Days Creek | Douglas County | OR | 946 | $51,055 | $311,800 |
| 97453 | Mapleton | Lane County | OR | 940 | $53,333 | $336,800 |
| 97326 | Blodgett | Lincoln County | OR | 931 | $104,409 | $334,000 |
| 97419 | Cheshire | Lane County | OR | 916 | $81,964 | $528,400 |
| 97489 | — | Lane County | OR | 896 | $68,295 | $429,600 |
| 97434 | — | Lane County | OR | 799 | $52,956 | $285,900 |
| 97413 | — | Lane County | OR | 757 | $63,488 | $388,200 |
| 97486 | — | Douglas County | OR | 725 | $76,136 | — |
| 97436 | Elkton | Douglas County | OR | 698 | $49,028 | $330,800 |
| 97488 | — | Lane County | OR | 662 | $78,162 | $411,200 |
| 97412 | — | Lane County | OR | 640 | $71,563 | $285,500 |
| 97447 | Glide | Douglas County | OR | 636 | $70,109 | $376,900 |
| 97461 | — | Lane County | OR | 635 | $104,783 | $449,200 |
| 97481 | — | Douglas County | OR | 608 | — | $202,500 |
| 97490 | — | Lane County | OR | 476 | $135,179 | $385,000 |
| 97493 | Dunes City | Lane County | OR | 466 | $68,472 | $464,300 |
| 97451 | — | Lane County | OR | 461 | $56,518 | $359,500 |
| 97430 | — | Lane County | OR | 407 | $56,250 | $355,700 |
| 97410 | — | Douglas County | OR | 389 | — | $535,000 |
| 97414 | — | Coos County | OR | 367 | $33,732 | $234,000 |
| 97441 | Gardiner | Douglas County | OR | 351 | $135,567 | — |
| 97473 | — | Douglas County | OR | 332 | — | $371,700 |
| 97480 | — | Lane County | OR | 325 | $54,167 | $278,100 |
| 97432 | Dillard | Douglas County | OR | 314 | $35,858 | — |
| 97484 | — | Douglas County | OR | 277 | $61,719 | $302,900 |
| 97494 | — | Douglas County | OR | 42 | — | — |
Frequently asked questions
What is DMA 801?
EUGENE (DMA 801) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in OR, covering about 652,988 combined ZIP-area residents across 77 codes.
How many ZIP codes are in the EUGENE DMA?
US5 currently lists 77 indexable ZIP codes for DMA 801 (EUGENE). Counts can change as geography publishes update.
What is the average income in the EUGENE market?
The average of ZIP median household incomes in EUGENE is about $67,075 (about 11% below the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.
Is a DMA the same as a metro area or area code?
No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.
How does US5 map ZIPs to DMA 801?
US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.
What cities are in the EUGENE DMA?
Larger population clusters on US5 for EUGENE include Eugene, OR, Springfield, OR, Corvallis, OR, Santa Clara, OR, and Lookingglass, OR. Open linked ZIP pages for neighborhood-level demographics.