DMA code
828
MONTEREY - SALINAS · DMA 828
Explore ZIP codes in the MONTEREY - SALINAS TV market — covering CA — 62 ZIP codes — 815,278 residents. Population, income, and housing at a glance.
ZIP codes
62
Population
815,278
States
CA
Median household income (avg.)
$107,628
Average home value
$884,632
Where is the MONTEREY - SALINAS market?
MONTEREY - SALINAS (DMA 828) groups 62 indexable ZIP codes on US5 across CA, with a combined ZIP-area population of about 815,278.
Larger population clusters inside this TV market include Salinas, CA, Interlaken, CA, Hollister, CA, Bonny Doon, CA, and Santa Cruz, CA. Open any ZIP below for full demographics, housing, schools, and nearby services.
The most populous ZIP currently listed for this market is 95076 (about 82,409 residents).
Income and housing in MONTEREY - SALINAS
Across ZIPs with income data in MONTEREY - SALINAS, the average median household income is about $107,628 — about 43% above the U.S. median ($75,149).
Average median home value across those ZIPs is about $884,632.
On this page’s income ranking, ZIP 95033 is near the top at about $183,836.
What is a Designated Market Area (DMA)?
A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 828 for MONTEREY - SALINAS.
DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.
How to use this MONTEREY - SALINAS page
US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.
This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.
ZIP codes in MONTEREY - SALINAS
| ZIP | City | County | State | Population | Income | Home value |
|---|---|---|---|---|---|---|
| 95076 | Interlaken | Santa Cruz County | CA | 82,409 | $86,685 | $767,200 |
| 93905 | Salinas | Monterey County | CA | 64,596 | $75,716 | $570,000 |
| 93906 | Salinas | Monterey County | CA | 64,592 | $96,044 | $595,200 |
| 95023 | Hollister | San Benito County | CA | 58,374 | $108,156 | $740,500 |
| 95060 | Bonny Doon | Santa Cruz County | CA | 46,024 | $106,040 | $1,189,300 |
| 95062 | Santa Cruz | Santa Cruz County | CA | 36,047 | $108,261 | $1,064,600 |
| 93955 | Seaside | Monterey County | CA | 32,253 | $82,331 | $693,800 |
| 93940 | Monterey | Monterey County | CA | 30,951 | $110,669 | $1,039,700 |
| 93901 | Salinas | Monterey County | CA | 29,480 | $91,639 | $721,100 |
| 93933 | Marina | Monterey County | CA | 27,617 | $92,625 | $776,900 |
| 93960 | Soledad | Monterey County | CA | 25,736 | $92,504 | $567,500 |
| 93907 | Prunedale | Monterey County | CA | 24,922 | $103,268 | $676,700 |
| 95003 | Day Valley | Santa Cruz County | CA | 24,708 | $140,990 | $1,154,000 |
| 93927 | Greenfield | Monterey County | CA | 21,131 | $77,272 | $463,600 |
| 93930 | King City | Monterey County | CA | 17,124 | $72,555 | $404,000 |
| 95066 | Scotts Valley | Santa Cruz County | CA | 15,369 | $146,941 | $1,113,000 |
| 93950 | Pacific Grove | Monterey County | CA | 15,003 | $105,568 | $1,129,400 |
| 93908 | Marina | Monterey County | CA | 12,517 | $164,554 | $1,071,000 |
| 93923 | Carmel-by-the-Sea | Monterey County | CA | 12,377 | $122,500 | $1,570,800 |
| 95073 | Soquel | Santa Cruz County | CA | 11,487 | $113,929 | $1,012,000 |
| 95012 | Elkhorn | Monterey County | CA | 11,147 | $79,903 | $629,600 |
| 95033 | Lexington Hills | Santa Cruz County | CA | 9,884 | $183,836 | $1,284,500 |
| 95064 | Santa Cruz | Santa Cruz County | CA | 9,883 | $119,787 | $437,500 |
| 93926 | Gonzales | Monterey County | CA | 8,998 | $77,418 | $597,600 |
| 95010 | Capitola | Santa Cruz County | CA | 8,697 | $96,701 | $781,900 |
| 95006 | Boulder Creek | Santa Cruz County | CA | 8,433 | $128,483 | $779,300 |
| 95065 | Live Oak | Santa Cruz County | CA | 8,031 | $142,768 | $1,192,200 |
| 95024 | — | — | — | 7,784 | $131,000 | $684,300 |
| 95005 | Ben Lomond | Santa Cruz County | CA | 7,150 | $107,857 | $959,100 |
| 95018 | Felton | Santa Cruz County | CA | 6,377 | $119,130 | $778,100 |
| 95019 | Watsonville | Santa Cruz County | CA | 6,235 | $68,314 | $678,200 |
| 93924 | Carmel Valley Village | Monterey County | CA | 6,046 | $162,656 | $1,133,000 |
| 93915 | — | — | — | 4,965 | $68,431 | $514,600 |
| 93912 | — | — | — | 4,831 | $98,438 | $609,000 |
| 95045 | San Juan Bautista | San Benito County | CA | 4,291 | $106,377 | $835,500 |
| 95077 | — | — | — | 4,186 | $60,995 | $555,400 |
| 95004 | Prunedale | Monterey County | CA | 3,917 | $165,781 | $914,000 |
| 93942 | — | — | — | 3,842 | $88,006 | $1,011,700 |
| 95067 | — | — | — | 3,827 | $135,781 | $967,000 |
| 93953 | Del Monte Forest | Monterey County | CA | 3,576 | $154,730 | $1,796,900 |
| 93902 | — | — | — | 3,074 | $61,585 | $521,400 |
| 95001 | — | — | — | 3,039 | $150,980 | $1,165,400 |
| 95063 | — | — | — | 3,025 | $149,875 | $1,142,400 |
| 93944 | Monterey | Monterey County | CA | 2,719 | — | — |
| 93922 | — | — | — | 2,588 | $101,855 | $1,908,500 |
| 93921 | Carmel-by-the-Sea | Monterey County | CA | 2,459 | $87,457 | $2,000,001 |
| 95061 | — | — | — | 1,994 | $49,875 | $722,100 |
| 93920 | — | Monterey County | CA | 1,564 | $72,540 | $1,803,800 |
| 93426 | Oak Shores | Monterey County | CA | 1,509 | $103,317 | $472,000 |
| 93925 | Chualar | Monterey County | CA | 1,320 | $70,909 | $655,600 |
| 95039 | Moss Landing | Monterey County | CA | 1,279 | $58,214 | $440,700 |
| 93928 | Fort Hunter Liggett | Monterey County | CA | 1,084 | — | — |
| 95041 | Mount Hermon | Santa Cruz County | CA | 846 | $161,034 | $1,060,200 |
| 93450 | San Ardo | Monterey County | CA | 740 | — | $427,300 |
| 95017 | Davenport | Santa Cruz County | CA | 738 | $100,750 | $993,100 |
| 95043 | — | San Benito County | CA | 673 | $126,111 | $1,095,600 |
| 95075 | Tres Pinos | San Benito County | CA | 575 | $130,962 | $853,600 |
| 93932 | Lockwood | Monterey County | CA | 431 | $95,774 | $550,000 |
| 95007 | Brookdale | Santa Cruz County | CA | 335 | $164,487 | $789,500 |
| 93954 | San Lucas | Monterey County | CA | 269 | $54,450 | $302,900 |
| 93962 | Spreckels | Monterey County | CA | 189 | — | $829,500 |
| 93943 | Monterey | Monterey County | CA | 11 | — | — |
Frequently asked questions
What is DMA 828?
MONTEREY - SALINAS (DMA 828) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in CA, covering about 815,278 combined ZIP-area residents across 62 codes.
How many ZIP codes are in the MONTEREY - SALINAS DMA?
US5 currently lists 62 indexable ZIP codes for DMA 828 (MONTEREY - SALINAS). Counts can change as geography publishes update.
What is the average income in the MONTEREY - SALINAS market?
The average of ZIP median household incomes in MONTEREY - SALINAS is about $107,628 (about 43% above the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.
Is a DMA the same as a metro area or area code?
No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.
How does US5 map ZIPs to DMA 828?
US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.
What cities are in the MONTEREY - SALINAS DMA?
Larger population clusters on US5 for MONTEREY - SALINAS include Salinas, CA, Interlaken, CA, Hollister, CA, Bonny Doon, CA, and Santa Cruz, CA. Open linked ZIP pages for neighborhood-level demographics.