DMA code
647
GREENWOOD - GREENVILLE · DMA 647
Explore ZIP codes in the GREENWOOD - GREENVILLE TV market — covering AR, MS — 68 ZIP codes — 179,360 residents. Population, income, and housing at a glance.
ZIP codes
68
Population
179,360
States
AR, MS
Median household income (avg.)
$45,259
Average home value
$99,262
Where is the GREENWOOD - GREENVILLE market?
GREENWOOD - GREENVILLE (DMA 647) groups 68 indexable ZIP codes on US5 across AR and MS, with a combined ZIP-area population of about 179,360.
Larger population clusters inside this TV market include Greenville, MS, Greenwood, MS, Grenada, MS, Cleveland, MS, and Indianola, MS. Open any ZIP below for full demographics, housing, schools, and nearby services.
The most populous ZIP currently listed for this market is 38930 (about 23,326 residents).
Income and housing in GREENWOOD - GREENVILLE
Across ZIPs with income data in GREENWOOD - GREENVILLE, the average median household income is about $45,259 — about 40% below the U.S. median ($75,149).
Average median home value across those ZIPs is about $99,262.
On this page’s income ranking, ZIP 38772 is near the top at about $176,167.
What is a Designated Market Area (DMA)?
A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 647 for GREENWOOD - GREENVILLE.
DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.
How to use this GREENWOOD - GREENVILLE page
US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.
This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.
ZIP codes in GREENWOOD - GREENVILLE
Frequently asked questions
What is DMA 647?
GREENWOOD - GREENVILLE (DMA 647) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in AR and MS, covering about 179,360 combined ZIP-area residents across 68 codes.
How many ZIP codes are in the GREENWOOD - GREENVILLE DMA?
US5 currently lists 68 indexable ZIP codes for DMA 647 (GREENWOOD - GREENVILLE). Counts can change as geography publishes update.
What is the average income in the GREENWOOD - GREENVILLE market?
The average of ZIP median household incomes in GREENWOOD - GREENVILLE is about $45,259 (about 40% below the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.
Is a DMA the same as a metro area or area code?
No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.
How does US5 map ZIPs to DMA 647?
US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.
What cities are in the GREENWOOD - GREENVILLE DMA?
Larger population clusters on US5 for GREENWOOD - GREENVILLE include Greenville, MS, Greenwood, MS, Grenada, MS, Cleveland, MS, and Indianola, MS. Open linked ZIP pages for neighborhood-level demographics.